Digital asset management is a growing market. It attained a global $3.88 billion mark globally in 2020 and it looks like the only way is up.
Digital asset management is a software solution to the problem of storing, retrieving, and using digital assets. Digital assets include web pages, text documents, blueprints, audio files, graphics, and videos among other types of files.
Digital asset management solutions make it easy to access data as well as edit and share it through an integrated interface. Organizations and businesses are increasingly working online and collaborating from remote locations. This makes digital asset management an essential business service.
Why DAM will Gain Popularity
DAMs will gain more and more users who will need help managing digital files. DAM software fits in well with content management systems for example. This provides a more cohesive experience.
There are multiple types of DAM software that one can either host on-site or on the cloud. Get the best by comparing a range of DAM software tools to find the one that meets your personal needs. You want a DAM tool that can do all this:
- Asset organization
- Easy asset sharing both internally and externally
- Doing away with duplicated assets
- Help with version control
To get the most out of DAM software, take time to understand it and what it can do.
Multi-Channel Automated Marketing
Last year’s lockdowns saw many companies ramp up their online marketing investments. This increase in online marketing spending continues into 2021 and will probably go on for years afterward.
This focus on online marketing has created more work. People have to work on blogs, build social media engagement, conduct analyses, etc. Marketing departments have to do a lot more work across multiple social media channels using the same budget that they had before.
DAM software can make this a lot easier. It can automate some tasks and create a more user-friendly interface.
They can make it easier for users to share files and distribute them in a usable format. Before 2022, DAM software will be even more widely used. More companies will appreciate the practicality of DAM.
Blockchain and DAM
Blockchain technology has great potential for uses other than tracing bitcoin. Merging bitcoin technology with Digital Asset Management could create a better solution that delivers a higher level of security – letting users know whether an image is unaltered or data unchanged.
Tools that Enable Automatic Tagging
Tagging images and text files can be tedious. DAM relies on metadata to enable users to search for files and find them. Automatic tagging is central to metadata.
DAM can recognize the information in image and text files and automatically suitable tags. OCR automatically detects the content inside text files and tags them automatically.
Soon, natural language processing will make it possible for DAM systems to automatically recognize video as well as audio files.
The evolution of these tools could soon make manual tagging a thing of the past.