Connect with us

Business

What 2021 is bringing to Digital Asset Management

Published

on

Digital asset management is a growing market. It attained a global $3.88 billion mark globally in 2020 and it looks like the only way is up.

Digital asset management is a software solution to the problem of storing, retrieving, and using digital assets. Digital assets include web pages, text documents, blueprints, audio files, graphics, and videos among other types of files.

Digital asset management solutions make it easy to access data as well as edit and share it through an integrated interface. Organizations and businesses are increasingly working online and collaborating from remote locations. This makes digital asset management an essential business service.

Why DAM will Gain Popularity

DAMs will gain more and more users who will need help managing digital files. DAM software fits in well with content management systems for example. This provides a more cohesive experience.

There are multiple types of DAM software that one can either host on-site or on the cloud. Get the best by comparing a range of DAM software tools to find the one that meets your personal needs. You want a DAM tool that can do all this:

  • Asset organization
  • Easy asset sharing both internally and externally
  • Doing away with duplicated assets
  • Help with version control

To get the most out of DAM software, take time to understand it and what it can do.

Multi-Channel Automated Marketing

Last year’s lockdowns saw many companies ramp up their online marketing investments. This increase in online marketing spending continues into 2021 and will probably go on for years afterward.

This focus on online marketing has created more work. People have to work on blogs, build social media engagement, conduct analyses, etc. Marketing departments have to do a lot more work across multiple social media channels using the same budget that they had before.

DAM software can make this a lot easier. It can automate some tasks and create a more user-friendly interface.

They can make it easier for users to share files and distribute them in a usable format. Before 2022, DAM software will be even more widely used. More companies will appreciate the practicality of DAM.

Blockchain and DAM

Blockchain technology has great potential for uses other than tracing bitcoin. Merging bitcoin technology with Digital Asset Management could create a better solution that delivers a higher level of security – letting users know whether an image is unaltered or data unchanged.

Tools that Enable Automatic Tagging

Tagging images and text files can be tedious. DAM relies on metadata to enable users to search for files and find them. Automatic tagging is central to metadata.

DAM can recognize the information in image and text files and automatically suitable tags. OCR automatically detects the content inside text files and tags them automatically.

Soon, natural language processing will make it possible for DAM systems to automatically recognize video as well as audio files.

The evolution of these tools could soon make manual tagging a thing of the past.

Business

Leveraging Technology to Transform Your Business in 2024

Published

on

By

In the rapidly evolving landscape of modern business, staying ahead of technological trends is not just advantageous; it’s essential. The integration of innovative technologies into business operations can be a game-changer, driving efficiency, enhancing customer experience, and opening up new avenues for growth. As we move into 2024, companies across the globe are looking to supercharge their business models by embracing the latest tech. Entrepreneur’s recent article provides a comprehensive guide on how businesses can leverage technology to stay competitive and relevant in this digital era.

The Cornerstones of Technological Integration in Business

1. Artificial Intelligence and Machine Learning: AI and ML continue to be at the forefront of technological advancement, offering unprecedented insights into customer behavior and operational efficiency. According to the World Economic Forum, AI and machine learning are not just futuristic concepts but are now central to the operational strategies of innovative businesses. These technologies can automate mundane tasks, enhance decision-making processes, and personalize the customer experience.

2. Cloud Computing: The shift to cloud-based platforms has democratized access to powerful computing resources, enabling businesses of all sizes to scale quickly and efficiently. IBM’s insights into cloud computing highlight its role in fostering innovation by providing flexibility, scalability, and a secure environment for business growth.

3. Cybersecurity Measures: As businesses become increasingly digital, the importance of cybersecurity has never been more pronounced. The Cybersecurity and Infrastructure Security Agency (CISA) offers resources and guidelines to help businesses protect their digital assets. Implementing robust cybersecurity measures is critical in safeguarding company data and maintaining customer trust.

4. The Internet of Things (IoT): IoT technology is revolutionizing the way businesses interact with the physical world. By connecting devices and sensors, companies can gain real-time insights into operations, optimize supply chains, and improve product offerings. The Internet of Things Consortium is a testament to the growing influence of IoT in various industries, highlighting its potential to transform business models.

5. Blockchain Technology: Beyond its association with cryptocurrencies, blockchain technology offers a secure and transparent way to conduct transactions and store data. Its potential for creating immutable records makes it a valuable tool for supply chain management, intellectual property protection, and secure transactions. The Blockchain Research Institute provides insights into how blockchain can be harnessed across different sectors.

Implementing Technology for Business Success

To truly benefit from these technologies, businesses need to adopt a strategic approach. This involves not only identifying the right technologies that align with business goals but also ensuring the workforce is skilled to leverage these tools effectively. Training and continuous learning are paramount in this regard. As outlined by Entrepreneur, integrating technology into business operations requires a balance between innovation and practicality, ensuring that new tools enhance rather than complicate business processes.

Furthermore, collaboration with technology partners can provide businesses with the expertise and support needed to navigate the complexities of digital transformation. Companies like Salesforce and Microsoft offer a range of services and solutions designed to facilitate this transition, from cloud services to AI-driven analytics tools.

Looking Ahead

As we look towards the future, the role of technology in business is set to grow even more significant. The ongoing development of 5G networks, advancements in quantum computing, and the rise of edge computing are just a few of the trends that will shape the business landscape in 2024 and beyond. By staying informed and adaptable, businesses can harness these technologies to drive growth, improve efficiency, and create value for their customers.

In conclusion, the journey towards technological empowerment is ongoing. As highlighted by Entrepreneur, businesses that are proactive in integrating technology into their operations will be well-placed to thrive in the dynamic and competitive business environment of 2024. Through strategic investment in technology, companies can unlock new opportunities, enhance their operational capabilities, and set the stage for sustained success.

Continue Reading

Business

Embracing the Future: How Small Businesses Can Leverage Technology Trends in 2024

Published

on

By

In an era where technology evolves at breakneck speed, small businesses are increasingly recognizing the need to stay abreast of the latest trends to remain competitive. As we step into 2024, several technology trends are emerging as game-changers for small enterprises. From the widespread adoption of artificial intelligence (AI) to the rollout of 5G, these advancements are not just reshaping the business landscape but also offering new avenues for growth and efficiency.

1. The Rise of Artificial Intelligence

AI and machine learning continue to be at the forefront of technological evolution. For small businesses, AI is no longer a distant dream but a tangible tool that can drive personalized customer experiences and automate mundane tasks. According to a study by IBM, 35% of companies are already using AI, with another 42% exploring its applications (IBM, 2023). This trend is set to grow, with AI finding applications in cybersecurity, CRM systems, and market research.

2. The 5G Revolution

The 5G technology, known for its high-speed data transmission and minimal latency, is set to revolutionize the Internet of Things (IoT). This advancement will not only enhance connectivity but also open new career opportunities in the IoT domain. Ericsson Mobile estimates a significant increase in IoT devices using 5G connections by 2028 (Ericsson, 2023).

3. Employee Monitoring Software for Hybrid Teams

With the rise of remote and hybrid work models, employee monitoring software has become essential. These tools offer insights into remote workers’ productivity and help manage the challenges of a distributed workforce. The demand for such software has seen a consistent upward trend since the pandemic’s onset.

4. Remote Onboarding: A New Norm

Remote onboarding has become crucial in the hybrid work model. Technology plays a pivotal role in this process, ensuring new employees are integrated smoothly into the company culture and workflow, despite the lack of physical interaction.

5. Tech-Assisted Retail Shopping

The retail sector is witnessing a shift towards tech-assisted shopping experiences. Technologies like QR codes, mobile terminals, and mobile wallets are becoming increasingly popular, offering a contactless and efficient shopping experience.

6. The Emergence of Superapps

Superapps, as predicted by Gartner, are set to become the next big thing in business software (Gartner, 2023). These apps will unify various services into a single interface, streamlining operations for small businesses and their employees.

7. Cybersecurity: A Growing Concern

With the shift to remote work, cybersecurity has become a paramount concern for businesses. Despite this, many small businesses underestimate the risk of cyberattacks. Research from BullGuard reveals that nearly 60% of small businesses think a cyberattack is unlikely, yet the reality is starkly different. Cybersecurity company Check Point found a 28% increase in global cyberattacks in 2022 compared to 2021, with small businesses being particularly vulnerable (Check Point, 2022). This trend underscores the need for robust cybersecurity measures.

8. Big Data: A Competitive Edge

Big data and analytics are increasingly seen as key to gaining a competitive advantage. According to Nash Squared’s Digital Leadership Report, two-thirds of digital leaders believe big data and analytics will deliver a competitive edge within a year (Nash Squared, 2023). This trend is not just limited to large corporations; small businesses too can harness big data to improve their market positioning.

9. Automation: The New Business Imperative

Automation is becoming a necessity rather than a luxury for small businesses. With worker shortages in certain domains, automation investments are increasing, covering areas like online pricing and inventory management. The cloud is playing a crucial role in facilitating this shift towards automation.

10. Influencer Marketing: Narrowing Focus

The influencer marketing industry is poised for strong, continued growth. Statista projects that the industry will be worth $22.2 billion in 2025, up from $9.7 billion in 2020 (Statista, 2025). This growth is reinforced by changes in consumer shopping habits, particularly among Gen Z shoppers, who increasingly use apps like TikTok for search and discovery purposes.

11. Social Media Advertising: Expanding Reach

Small businesses are continuing to adopt social media advertising in 2024. According to The Future of Social Marketing report from Hootsuite, 83% of marketers expressed confidence in the ROI for social media advertising, up from 68% the previous year (Hootsuite, 2024). This trend demonstrates the growing importance of social media in connecting with customers and promoting brands.

In conclusion, 2024 is shaping up to be a pivotal year for small businesses in terms of technology adoption. From AI and 5G to cybersecurity and social media marketing, these trends offer numerous opportunities for growth, efficiency, and competitive advantage. Embracing these trends will be key for small businesses looking to thrive in the rapidly evolving digital landscape.

Continue Reading

Business

The Impact of Modern Observability, Workflow Automation, and AI

Published

on

By

In the dynamic landscape of Australian business, resilience has become a cornerstone for success. Amidst a backdrop of rapid technological evolution and unpredictable market conditions, businesses are increasingly turning to innovative technologies to bolster their resilience. A recent survey by HSBC highlights that 63% of Australian businesses are actively investing in technology and innovation to prepare for future uncertainties. This investment is not just a trend but a strategic imperative, focusing on technologies like cloud observability, workflow automation, and artificial intelligence (AI) to enhance operational efficiency and competitive advantage.

Modern Observability in Cloud Environments

In today’s complex cloud environments, businesses operate with multiple cloud-based systems handling various functions, from finance and HR to customer relationship management and payment processing. This complexity often leads to a lack of visibility into these environments and the emergence of problems. Observability, the ability to measure a system’s current state based on the data it generates, is crucial in providing a comprehensive view of cloud applications and services. This comprehensive observability ensures business resilience by maintaining efficient and reliable systems, ultimately leading to customer satisfaction. The goal is to detect and resolve issues swiftly, minimizing downtime and ensuring continuous service delivery.

The Role of Workflow Automation

Workflow automation is another pillar supporting business resilience. By automating manual workflows, businesses can significantly reduce errors and boost team productivity. Manual processes, often reliant on human input, are prone to errors and consume substantial staff resources. Automating these processes not only ensures resilience but also enhances productivity and fosters innovative thinking. For instance, data indicates that 73% of IT industry leaders attribute a time saving of 10% to 50% by shifting manual tasks to automated processes. This increased efficiency allows teams to focus on strategic and innovative projects, driving business growth.

Integrated Security and Vulnerability Management

In an era where cyber threats are increasingly sophisticated, businesses are concerned about application vulnerabilities impacting their environment. Continuous runtime vulnerability management integrated with observability is key to enhancing existing security solutions. Most organizations lack real-time visibility into vulnerabilities, making them susceptible to attacks, including zero-day vulnerabilities. A platform that can identify vulnerabilities in production and prioritize actions for remediation is critical for business resilience, especially as companies face the risk of significant financial losses following an attack.

Explainable and Transparent AI

AI holds the promise of boosting business resilience in various ways, from analyzing organizational data to discerning broader market trends and synthesizing commercial responses. However, as AI models evolve, concerns about the transparency of these algorithms are growing. For organizations to trust AI-enabled results, the algorithms must be based on verifiable data and not be an impenetrable black box. Platforms built on “explainable AI” principles not only deliver AI-driven answers but also allow teams to understand how the platform arrived at those conclusions. This transparency in AI decision-making processes is crucial for businesses to fully leverage AI’s potential in enhancing resilience.

Conclusion

The integration of modern observability, workflow automation, integrated security, and transparent AI is reshaping the Australian business landscape. Companies that effectively harness these technologies can discover risks early, remediate problems swiftly, and innovate more efficiently. This technological empowerment is not just about staying afloat in the face of challenges but about thriving in an ever-changing business environment. As Australian businesses continue to navigate the complexities of the modern market, these technologies will play a pivotal role in defining their resilience and success.

Continue Reading

Trending